Business can be pleasure too. SallyMcKeown talks to Kudlian's James Betts
James Betts has just been to India, courtesy of Sir Richard Branson. Despite the exotic location and the fine dining, this was no holiday but the chance of a lifetime for British educational technology company Kudlian Software to forge new business links and learn some lessons from one of the world's greatest brand builders.
Kudlian is rightly famous for its animation software and has spent much of the past two years refining its products and making contacts both in business and on the creative side. It has a new partnership with Aardman, creators of the iconic Wallace & Gromit movies, and together they have launched Animate IT! stop-frame software, including a mobile app version.