How do you create a free resource for a top-drawer client like BP? Sophie Bessemer reports
BP: 'pushing the boundaries of creativity and interactivity'Mention the phrase ‘sponsored educational resource’ to some educators and you’ll be met with a barrage of arguments about the commercialisation of the classroom, inappropriate branding, and using teachers as an unpaid sales force.
While you can always find poor examples, the great majority of sponsored resources, undergo just the same rigorous research, development and testing regime as any educational publisher-created ones. And, as a bonus, the sponsored resource will generally be free to schools.