Chris Drage talks to Nelson Thornes about the challenge for publishers in the digital age – and discovers 'Kerboodle'
Nelson Thornes moved in towards a blended learning approach – tradition and digital publishing – much earlier than many of its rivals. Working with the AQA exam board, Nelson Thornes decided that it would not just publish the supporting books for GCSE and A-level but a range of interactive online resources as well.
These include reinforcement materials and test-and-assess activities for all of the GCSE and A Level subjects. Thornes Thornes stuck its collective neck out where other publishers fear to tread with an online service called Kerboodle which already has more than 500,000 active users.