Coverage of innovative Apps for Good work with schools wins Sal McKeown top award

Freelance journalist Sal McKeown saw off competition from Fleet Street and national publications to win the prestigious CIPR Award for Outstanding Business Education Journalism at a ceremony in London last week.

Organised by the CIPR (Chartered Institute of Public Relations), the event celebrated her coverage of innovative education organisation Apps for Good for a number of publications including this one,, (see “Denbigh helps young carers for apps for good”).

"I was both stunned and delighted to win the award," said Sal McKeown. "I usually write about disability and technology but there was something about the Apps for Good story that captured my imagination

"I love the idea of the next generation moving on from being consumers of technology to creating their own apps and bringing them to market."

Former teacher, FE lecturer and Becta adviser

A contributing writer to a number of publications, including Primary Teacher Update and Teach Secondary, Sal McKeown is a former teacher, FE lecturer and an 'inclusion and technology’ adviser for a number of agencies including the now defunct Becta. She also has a number of books under her belt, the most recent of being Brilliant Ideas for using ICT in the Inclusive Classroom for Routledge, and How to Help your Dyslexic and Dyspraxic Child for Crimson Publishing.

She covers a wide range of special needs – as she puts it, “from dyslexia to physical disabilities, deafness to mental health issues, and the ways in which technology can level the playing field for young people who struggle in school, college or the workplace”.

'Committed and professional journalist'

Debbie Forster
Debbie Forster

Apps for Good co-CEO Debbie Forster commented: "We’ve worked with Sal for a few years now at Apps for Good in a range of contexts. She is a committed and professional journalist who knows her field, who is looking for more than sound bites or just pushing for an eye-catching headline or quote.

"She takes the time to discuss things and think things through, working to get to the heart of her story. It’s a pleasure to be asked meaty, thought-provoking questions or to hear her tackling a story from a different angle. 

"She has a genuine passion for education and is very clear-eyed about it; no easy stereotypes, heroes or villains for her. We’ll always take a call from Sal or connect her with our teachers and students because we know the result will be a thoughtful and thought-provoking piece of journalism."

Runner-up for the Outstanding Business Education Journalism Award was Stephen Hoare (The Independent). The Sal McKeown articles submitted for this award covered primary and secondary and show young people aged 10 to 18 developing technology and bringing it to market - the entrepreneurs of the future (see link to list of winners and runners-up below)

More information

CIPR Education and Skills Group’s awards winners   
Full CIPR 2015 Education Journalism Awards Shortlist
CIPR Education and Skills Group on Twitter – @CIPR_EdSkills  
Apps for Good
Sal McKeown 
See also “Powered by STEAMED – Apps for Good”