By Hugh John
Yamaha has reorganised its extensive activities for music education. The new operation, Yamaha More Music, aims to "become an incubator and inspiration for many students and teachers by connecting knowledge-hungry emerging talent with established artists and top-level industry practitioners". These will include promoters, producers and the many accomplished musicians – classical, jazz and rock – who are associated with the company.
Yamaha More Music will continue Yamaha's policy of bringing together music students and performers such as Jamie Cullum, Chris Martin, Julian Joseph, Jools Holland and the London Philharmonia. It will also continue to support aspiring musicians through the well established Music Scholarships for Conservatoires and Specialist Music Schools scheme, now in its 20th year.
Bill Martin, Yamaha's education liaison manager, believes the new initiative will "bring together and showcase the scope, value and reach of our educational work".
"It is a substantial programme that will extend and expand our commitment in assisting and supporting up-coming new talents and music teachers. Connecting everything together will ensure that we achieve extra impact and increase the overall value of our commitment to more musicians and educators alike."
Among the many partnerships now under the aegis of Yamaha More Music are joint ventures with the Federation of Music Services, Jazz Services, Cheltenham Jazz Festival, London's 606 Jazz Club, The Prince's Foundation for Children and the Arts and Music Quest. Yamaha is also pioneering a national music making scheme in association with Childline and the NSPCC which offers anybody the chance to receive a music lesson free of charge with a suggested voluntary donation to the charity.